Having a blog on your website is one of the best ways to draw people to your site. And not only that, but it’ll also give your SEO a boost too. The challenge is that, although you know that you should post blogs regularly, it can be difficult to come up with topics. So that’s why we’ve stepped into help. Below, you’ll find 100 blog topics broken down into different categories. If you work on the assumption that you’ll post one blog each week, then you’ll have enough ideas here to last close to two years.
About Your Business
People will have a sense of who you are and what your business is from your website’s landing page, but your blog will allow you to go into greater detail about your operations and how they can help the customer. Also, it gives you a chance to tell your story.
1. Write about why you decided to start your business
- This blog will discuss the journey you took that ultimately resulted in your business. It can detail your past job experiences, the companies you’ve worked for, the experience and expertise that you gained along the way, and the moment you knew that you should set forth on your own.
2. How you do things differently than your competitors and what makes you stand out from the crowd
- It’s highly unlikely that you’re going to be the only business that is offering your products or services. In this blog, you’ll discuss your strengths and show consumers why they should choose you over others.
3. How your products or services help your customers
- Sometimes this is obvious, but not always. Show your customers how your business can help to improve their lives.
4. A blog about all the successes you’ve had since launching your business
- You’ve come a long way since you first launched your company. Talk about the milestones you’ve reached; it’s also an opportunity to thank your customers for the support they’ve given you.
5. Write about the changes you’ve made to your business over the years
- You won’t be doing everything exactly the same way as you were when you first launched. How have you improved your business, what lessons have you learned since you started, and so on?
6. Talk directly about your competitor’s products and why yours is superior
- This isn’t about trash-talking competition. But if there’s another product or service provider you’re competing with, you can discuss why what you provide is better for consumers, providing that is the case of course.
7. Write about your broader company ethos and guiding principles; people like to hear about the motivating forces that guide companies, since it can influence whether they give them business or not.
- People are more likely to buy from companies with values that align with their own.
8. Discuss your plans for the future.
- You’ve got big plans for the future! A blog can be a great way to drum up excitement for things that’ll happen further on down the line.
9. Write a blog about the job positions that you’re looking to fill.
- Your company needs talented people to make things run smoothly, and in your blog you’ll have more space to go into detail about your positions than you would in a regular job ad.
10. Who are the people that inspired you to do what you do?
- You won’t have gotten where you are without the help of others. Here’s your chance to tell the world about the people who inspired you.
Talk About Your Industry
You’re not the only company doing what you do. You belong to a broader industry. Your blog page is a great way to discuss the issues, challenges, and future of your industry.
1. What are the challenges that your industry face?
- This will apply to some businesses more than others. If you know that there are challenges coming up, be it because of social and environmental issues or anything else, your blog can provide a space to discuss them.
2. Where will your industry be in ten years or beyond?
- The world changes at a rapid pace these days. What will things be like for your industry in the future, how will it differ from how things are done today?
3. What are some of the common complaints that outsiders have about your industry?
- No industry is perfect. Writing about your shortcomings and failures can be a way to show self-improvement, a desire to improve, and humility.
4. Who are some of the leading figures in your industry, and how did they end up where they are?
- Every industry has those titans that really made a name for themselves. Taking a look at the biggest players in your field, as well as how they reached the top, can make for a great article.
5. Write about the history of your industry.
- Things will have changed a lot from the beginnings of your industry and today. Write about the key developments that have shaped things over the years.
6. What are some of the hot trends that are currently guiding your industry?
- Everyone wants to know what’s hot. You can show you’ve got your finger on the pulse and establish your expertise by going through what’s popular right now.
7. What trends have had their day, and now belong in the past?
- Some trends will be no longer relevant; this can create an engaging blog.
8. What others in your industry can learn from your operations.
- You’re doing some things well. What parts do you wish were used by other companies?
9. An interview with a leading industry figure.
- This can be fantastic for traffic, especially if they’re a popular name.
10. Showcasing the best resources for people interested/involved in your industry.
- What tools do you use to achieve your goals?
Some people will read your blog because they like your company. Others will be led there because they were looking for useful information. Your blog page can be used to inform and education your visitors on how to use your products or services.
1. Why your products or services are useful
- This won’t always be immediately obvious. In sme cases, your products or services might have many other uses beyond their primary function. You can lay them all out in a blog.
2. How to use your products
- Some products or services are easy to use, because they’re so intuitive. Others are less so. A blog accompanied by a video showing how to use them effectively is a great idea.
3. How to train your workers to use your products
- Your products may be used by people already familiar with their use. In one blog, you can demonstrate how they can train their workers and others to use the items.
4. Common problems that people encounter using products you sell
- Nothing is perfect. In one blog, run through some of the common issues people face, and offer guidance on how to fix them.
5. A guide on how to keep your products in tip-top condition
- People want their products to last as long as possible. As an expert, you can share your professional tips for looking after their items.
6. Other products and services that can be used in conjunction with what you sell.
- Your items can likely be used in conjunction with others, in one blog, outline the best pairings (for example: if you sell wine, how to pick a cheese with the bottle).
7. The best ways to give your goods to another person as a gift.
- If your goods can be given as a gift, offer tips on how to make it as magical as possible.
8. How to choose the right [product or service] for your needs.
- You’ll likely sell many different versions of essentially the same product. Help your visitors to choose the right one for their needs.
9. A blog about how you should NOT use your products or services.
- What are some common mistakes people make that can actually harm their products/make them work less effectively?
10. When people should upgrade or replace their item.
- Nothing lasts forever. What are some signs that people should look at upgrading or replacing their goods?
Focus On Your Customers
Everyone likes to feel valued. Writing blogs about your customers will show that you’re there for them.
1. Put the spotlight on your customer’s needs
- What are the problems that they face, and how do you help them to overcome those problems?
2. Highlight the story of one of your customers
- A step by step process of how you helped a favorite customer can show you care about your customers.
3.Use a blog to offer freebies or a prize
- This is a great way to get people to engage with your blog and company as a whole.
4. A blog written by a customer
- A guest post from a customer will carry a lot of weight, since people like to hear testimonials from happy customers before purchasing.
5. Highlight all the reasons why it’s worthwhile becoming your customer
- This will involve talking about more than the products you sell. What makes you stand out?
6. How you went above and beyond for a customer with a particular problem
- Not every order will run smoothly. How did you rectify a problem that a customer had?
7. How you’re improving your customer service
- Customers need to know they’re the number one priority. Showing a commitment to your customer service will help them to get the message.
8. Answer questions that your customers have asked you.
- It’s a good way to ensure the answer you give one customer reaches as many people as possible.
9. The hidden services that your offer your customers (benefits etc)
- Do you have loyalty programs? Do you send birthday cards each year to your customers? Additional benefits can convince people to come on board.
10. General advice for the customer.
- There’ll be useful information that doesn’t fit on your other web pages that’ll be perfect for a blog post.
Behind The Scenes
As a small business, your warmth is one of your strongest selling points. Show the world where all the magic happens!
1. What does a typical day at the office look like?
- People love to see what happens behind the scenes at the companies they work with. Take them through a day at the office!
2. The process from beginning to end of an order
- They click ‘buy,’ and then what happens? There’ll be many steps taken before it ends up in their hands.
3. Highlight one of your employees
- Your employees make your business tick. Profile one of them and tell the world all that they do for your business.
4. And their pets!
- Because simply put: people love animals, especially if they’re allowed to visit the office.
5. The charities and organizations that you work with
- You’ll likely support charities at your business. Build a blog post around them, and it’ll be good PR for both you and for the charity.
6. Your neighborhood/where your business is based.
- Are you a small business in a local town? Then show the world the wider environment that you’re working in.
7. The best things about running your business
- What puts a smile on your face? People always like to see other people happy and enjoying what they do.
8. The worst things about running your business
- But it won’t all be a walk in the park. Highlight some of the more annoying aspects of your job (though try to keep the tone generally light-hearted).
9. Improvements you’re making to your work premises
- You can document the process of improving your work space.
10. How you and your employees have fun together
- Do you have happy hours on Fridays after work, or have a monthly trip to the bowling alley? Highlight all your fun on your blog.
People will always be drawn to blogs that show the more fun side of life!
1. Funny videos from around the web
- Because who doesn’t love funny videos? It’ll show your lighter side and also help to make your website visitors laugh.
2. Funny customer stories
- If you have a funny story from your job, share it! Though just make sure that you’re not making fun of any customers.
3. Pictures from your Christmas party
- You’ve worked hard, so play hard! It’ll show your human side and be a great post for the holiday period.
4. Throwback images from the early days
- You’ve come a long way, how about sharing some of the photos from days gone by? A photo from your first day of business can be a great post.
5. Interesting facts about your industry
- You’ll have picked up some interesting facts along the way. Share them!
6. Fun ways to use your items
- Is there a fun way to use your product or service? Share the hidden fun that people may not have noticed before.
7. Photos of customer’s family members/pets using your products
- Bonus points if it’s a newborn baby or a little puppy!
8. What you’re doing during your vacations
- You work hard, so you’ve earned it. A few snaps of your vacation can make for a great and interesting post.
9. Controversial opinions
- Don’t make them too controversial; more things like ‘why it’s ok to wear socks with crocs.’
10. Humorous mistakes you’ve made
- We’ve all got them. What’s your most embarrassing story?
It’s not always going to be a walk in the park. Blogs that highlight the challenges will give a balanced view of your company.
1. The challenges of running a business
- This will give you a chance to show all the hard work that often goes unnoticed behind the scenes.
2. What people don’t know about your industry
- You’re the expert; what are the misconceptions about your industry that people should know?
3. Common difficulties customers run into
- Sharing them may help other people further on down the line.
4. Write about an uncertain future
- Nothing’s certain in life. Laying out the potential problems and how you’re trying to prepare for them can win support for your business.
5. How your products can help solve a problem
- How does what your business offers help people to overcome a problem, how long does it take, and so on.
6. Times when you couldn’t help a customer
- You can’t help everyone. Showing the times when you couldn’t fill shows that you’re a human just like everyone else.
7. A time when you really messed up
- You screwed up big time, but you also went above and beyond to help make things right.
8. Existential threats to your business/industry.
- There are many existential threats to industries, including the political, economic, and environmental landscape.
9. How you try to balance between good value and a high level of service
- People will appreciate the transparency, and will be happy to know how you arrived at your final cost.
10. The problems that other companies cause
- Sometimes you’re cleaning up other people’s mess. What do other companies get wrong?
Talking to Newcomers
There’ll be some people who have no prior knowledge of your business or what you do; these blogs can walk them through what you’re all about.
1. The basics of the product/service that you provide
- Explain your product or service in the simplest terms.
2. How it can improve their lives
- How will becoming your customer make things better for them?
3. The step by step process of making an order
- It won’t be obvious to everyone, so make sure there’s no confusion.
4. Frequently asked questions that customers ask you
- It’ll help to answer any queries they have ahead of time.
5. A broader overview of the industry
- Discussing the basics of your industry will broaden their understanding.
6. When your product or service might not be suitable
- It won’t solve all problems! And they’ll appreciate the honesty.
7. How to get started with your product or service
- What are some good tips for getting started?
8. A few reasons why they should select your company
- You’re one of many companies; why should they go with you?
9. What they should do if they have questions
- List ways to contact you and link to useful web pages.
10. Some misconceptions newcomers have
- If there are any.
Your customers will appreciate real, thoughtful content that shows your warmth and the difficulties that you face.
1. Why you love what you do
- It’s not about money. Why is this your passion?
2. Comment on your environmental impact
- We all have one. How are you improving yours?
3. Share your ambitions for the world
- In what ways are you guiding the world in a positive direction?
4. Share your biggest regrets
- You won’t have gotten everything right.
5. The advice you’d give to someone just starting out
- This will help to establish your expertise.
6. How did you have to improve to get to where you are?
- You’ve learned a lot along the way; how did you work on your flaws to get here?
7. Giving thanks to everyone that’s helped you
- It takes a village to achieve great things, after all.
8. The laws and rules you support and don’t support.
- You’re an expert voice when it comes to legislation relating to your industry.
9. How you handle the bad times
- What do you do when the going gets tough?
10. Go on a rant.
- You’ve got to let it out somehow!
The Benefits of Your Product/Service
Sell your product with the following blogs.
1. How you’ve perfected your offerings
- What makes you the best?
2. Why you’ll always be there for your customers
- Show your commitment to the people that make your business a success.
3. How you decide the price point
- Show that you’ve come to a fair figure.
4. Improvements that you want to make
- Show your commitment to making things better.
5. A case study of how your company has helped
- It’ll allow you to go into detail about the benefits your company can bring.
6. Why customers should choose a small business
- People will nearly always choose a small business once they’re seen why.
7. The wider impacts of your support (charity)
- Highlight the charities that you support.
8. The additional benefits of their purchase
- How do you go the extra mile for your customers?
9. Your stand out feature
- This is your unique selling point.
10. Show the difference it makes to your life.
- Your business has given you a great life; show your gratitude!