When it comes to your web design, you’re always going to want to make sure that it looks great and does the job. And you don’t have to be a boston web designer to be able to make that happen. There are so many ways that you can approach a website, and you’re not always going to get it right. But, your website holds such power. It’s a place that can help you to get in front of the right customer and sell. But if you don’t have all of the right elements in place, that may not happen for you.
However, it’s important to recognize that you might not be at a loss where you are right now. With just a few small changes to your web design, you may start to get the results you want. Here are seven that you could get started with.
1. Make It Responsive
When you’re creating your web design, it’s natural to think about how it looks on a desktop. Because most of the time, you’re developing it on a desktop. However, it’s so important to keep in mind that many consumers are using their mobiles as they shop, research, or read. So, one of the best changes you can make is to ensure that the site is responsive and works well on mobile and tablet devices too.
2. Nail The Navigation
Where possible, you’re going to want to make sure that you are thinking like a web designer. The design isn’t everything – you have to make sure that you are considering the user experience too. This means thinking about the navigation and the ease of moving around your website. Ideally, you’ll want a clear and simple menu with less than seven items and clear labels too.
3. Choose Your Colors Wisely
Color is important. Yes, you’re going to want to work with your own brand colors, but you might also want to think about how you can incorporate the best possible color into your design. Ideally, you’ll want to choose just one prominent color to run through the website and then have complementary colors that make up the palette. And choose your colors wisely. Research the language of color and symbolism to make sure you find an exact color that fits with your brand, product, or service.
4. Use The Right Imagery
While we’re on the topic of visuals, it’s important to remember that your imagery can often make a first impression. So you will want to ensure that you have got the right images across your site. It can work really well to choose the right royalty-free images to help you to do this. But, try to make sure that they are not generic. If you want to go one step further, you may find that it’s a great idea to use your own, high-quality photography.
5. Utilize White Space
White space is at the core of web design. And no, it doesn’t mean that your background has to be white itself. The idea here is that you have space around your content so that the site is not completely cluttered. It will allow you to separate sections of the website and create balance. Plus, with a basic background, you are then able to showcase your call to action points more prominently. And, as you will know, these are the most important parts of the site.
6. Get Clever With Your Copy
Web design is important, but don’t forget just how powerful your copywriting can be. Essentially, your copy is going to make the sales for you. And so, you need to be thinking about what you want to say and how. Don’t be afraid to get clever with your choice of wording. You’ll want to speak directly to your audience and ensure that you are creating that all important connection.
7. Make Clear Calls To Action
Finally, you have to make sure that you are inserting a clear call to action on your site, and throughout the website in general. Having a clear call to action button not only helps you to guide users around your site, but will also allow you to boost your bottom line too. Remember, CTAs are all about conversion above all else!
And that’s all there is to it. With these seven simple changes to your web design, you should find that you are getting more results. Need a little help with this? Then why not hire a web designer? Our Boston web design company can help you get started today.