Marketing could be the last thing to consider if you operate in the construction sector unless you are experiencing difficulties booking contracts. Then marketing your company is most certainly at the top of your priority list, and you would be searching for ways to make Construction Marketing Made Simple.
This is incredibly frustrating if the halt in lead creation coincides with your competitors rocking it. But don’t worry – there are a variety of marketing methods you can employ to not only bring your firm back on the field but to get beyond it.
Up And Social presents you with a set of result-driven marketing strategies for your construction companies. Up And Social is your preferred partner and will make Construction Marketing Made Simple.
Here is a list of Marketing Strategies to make your construction company stand out from the crowd.
Construction Marketing Made Simple With Up And Social
Make sure your phone number is easily accessible everywhere.
Construction is one of the few businesses where phone conversations are crucial. Whether that’s a small homeowner asking for help remodeling their bathroom or a huge development corporation searching for a construction team to carry on some major project, your leads will not call you because there are too many obstacles.
For receiving calls, link your well-managed contact information to your firm’s identity, whether your ad is on a search engine, a poster on the road, or a leaflet at the local grocery.
Develop and Maintain an Easy-to-Use Website
Your website is frequently the first location prospective customers go to learn further about your business offerings. As a result, keep your website well-designed and provide customers with precisely what they’re searching for.
More than 50% of people say they will not suggest a poorly designed mobile site company.
To distinguish your website from your competitors, you must present users with the most exciting content and valuable information. They are, in essence, the investigators, and your webpage is the solution to all of their research inquiries.
Social Media Marketing
Several construction companies ignore social media for many reasons. Do the reverse if you would like to shine out. If your intended audience is on social networking sites, you should be as well. Solid and consistent social media marketing can assist you in engaging with them, raising brand awareness, and generating leads.
For Construction Marketing Made Simple, social media platforms provide a range of channels, each with its own set of features, benefits, and drawbacks. Facebook, LinkedIn, and Instagram are among our favorite construction company social media platforms. We are sure that your prospective lead will encounter you and search for you when they need your services.
Produce captivating video content
With video accounting for one-third of web activity and video resulting in an increase in organic SERP visitors for businesses, it is evident that video is a marketing technique that is not possible to overlook.
This is particularly true in a visually oriented industry like construction. Many lovely things result from building projects, so why not showcase them with exciting video content? Video is also an excellent method to humanize your brand.
A video showcasing your work, or a timelapse clip of the construction phase, could all serve to humanize your brand and grow your following.
Video Marketing is another method of Construction Marketing Made Simple.
Follow up with previous customers
Keeping your current audience — that is, persuading your previous customers to return — is an essential element of growing your audience. Whether that’s a modest job for a family last year or a corporate project finished many years ago, if your clients had a pleasant experience, it could be worth checking to see if they have any further requirements that they haven’t had time to fix.
Sustaining these strong relationships is an excellent construction marketing strategy because it not only allows you to work with satisfied customers but may also result in new clients through recommendations!
Are you curious about which marketing methods can be most effective for your construction firm? It’s what we’re good at, Up And Social. To learn more, give us a call or schedule an appointment. Allow us to make your Construction Marketing Made Simple.