One of the best ways to have people find your Gym or Box is through a listing on Google. Google is one of the most well known search engines in the world. It’s so well known that it has become a verb. If you want to attract people to your Gym or Box, Google is a good place to start. It’s not hard getting listed on Google, and we have the best tricks you can use to get listed there fast.
Start a Website
Your chances of being listed on Google will increase significantly if you have your own website with the domain containing ‘gym’ and your hometown somewhere in it. When a search is performed on Google with those keywords, your website will show up eventually. Also, having a website gives you more opportunity to reach and interact with your members, potential members, and other people in your online community.
Set up Your Business on Google Maps
Your first step should be making sure your box is listed on Google Maps. Find out if you’re already listed by doing a search for ‘gym’ and your town. If you don’t see your gym or box listed anywhere, setting up a marker on Google Map for your gym or box will help you attract more members. Start on Google’s My Business page and follow the steps there to set up your business page. Once your business page is set up there are a few things you can do to optimize your page to further attract new members such as making special offers, filling out description details such as hours and parking information, as well as responding to customer reviews. Remember, this is where new people will first meet your business, so make sure your business is well represented.
Build High-Quality Backlinks
It’s very important to look good and high-quality backlinks make you look really good. If you own other sites or have friends who own other sites, offer to do a link trade. Have them include your site on their website with a link to your site and vice versa. The more sites linking to your site the more credible you look to Google’s search engine criteria. The thinking is that if other websites think you’re credible, then you must be credible.
Start a High-Quality Blog
If you’re not blogging already, now’s the time to start. Don’t just blog about anything. Make sure your content matches what people in your area will be searching for such as Gym or Box + your city. Blog about what your members are doing in your area. Blog about member get-togethers and WODs. You should blog consistently at least twice a month in order to catch Google’s search engine attention.
Let Google Know Who You Are
Last but not least, let Google know that your site is online by submitting your URL. It’s not guaranteed that you’ll be added nor can you determine when your site will be added but generally this step will help get your site listed if there are no other issues detected by Google’s search bots.
The internet offers a wide range of opportunities to advertise your business. Being listed on Google is one of the easiest ways to attract new members to your CrossFit Box. Plus it’s free! Take advantage of our tactics and Fitness Marketing services to give your business more exposure on Google.