New England Legal Search
Recruiter Web Design
Up And Social recently completed a new website for law-based recruitment company New England Legal Search. The goal for this project was to display detailed information in an organized manner while achieving a minimalistic and contemporary style. New England Legal Search needed to provide both employers and candidates with a simple way to progress through their employment-based journey. It was also vital that site visitors understood the extent of the experience that New England Legal Search could bring to the table. For over thirty years, the company has established long-lasting and prestigious relationships within the law recruitment field. The new website provides an elegant and simplistic theme which draws attention to the professionality of the business and presents their services in a cohesive manner.
The previous website was both informative and well-written, yet web design has many elements to consider. The New England Law Search has a rich history, a critical philosophy and some impressive testimonials. The challenge was to make all of this crucial information easily available to the site visitors, without compromising the user experience. According to Forrester, ‘better UX design could yield conversions by 400%’ We knew it was important to improve user experience, yet keep the rich sustenance of the info on the current site. We needed to convey the sleek and intelligent branding of New England Legal Search, using a striking minimalist design. Minimalistic trends continue to dominate the web design scene at present. At Up and Social, we provide our clients with the design styles that will impress and generate leads in a modern world. In the words of Leonardo Da Vinci, ‘simplicity is the ultimate sophistication.’
When it comes to recruiter website design, it’s essential to focus on user behavior. When you are searching for a role, or for a candidate, you want a streamlined experience. Job searching, or recruiting, can sometimes be a drawn-out and stressful process. Recruiter website design must consider the elements of this process carefully. Our challenge was creating a site that made the experience simple and leisurely. From the moment that users landed on the page, it had to be clear exactly where they should go next.
We chose to combine a minimal design with repetition of the sleek New England Legal Search logo. We represented the logo conventionally and also in photography form, using a scene of trees. The result was both sophisticated and effortless, representing quality and expertise. The navigation of the site is simple, with a neat information bar. Drop-down menus appear when you merely hover the cursor in the right place.
When you’re searching for a job for a long time, it can feel like you’re being shown the same posts every day. We provided the New England Legal Search site with a ‘What’s New’ section, allowing users to access the latest postings only. There’s also a section where you can skip looking at the postings all together and submit your resume directly from the home page. Recruiter web design needs to consider the journey and needs of the candidate and employer carefully.
The website is mobile-optimized, as we understand that this is essential for any website operating in a tech-focused world. According to Search Engine Land, ‘60 percent of searches are now performed by mobile devices.’ For New England Legal Search, their site visitors needed to understand their philosophy. It is their values and experience in the industry which sets them apart from the rest. We ensured to give their philosophy and expertise enough space in the limelight. Credibility gains leads, and New England Legal Search has bags of credibility. This is why we at Up and Social created a detailed Testimonials section and a separate section for ‘Results’. With many recruiter websites all competing for leads, recruiter web design needs to draw attention to the authority of the company.
Up and Social
Here at Up and Social, we enjoy the artistic process of web design, of taking a need and concept and transforming it into a site that you can be proud of. At Up and Social are experts in digital marketing, and we gain a thorough understanding of each client’s business to produce the perfect end product. We pride ourselves on using responsive website design to create beautiful sites that deliver results. Besides recruiter website design, we serve industries including law, construction, dental, gym and box marketing. As well as web design, Up and Social also offer services in both social media and SEO. Reach out to us at today to learn more.
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