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Is What You SAY Just as Important as How You LOOK?

In a nutshell, yes. When you devote more resources to building quality content for your website, your efforts will pay off in many ways. Your website content should be engaging, compelling, relevant, fresh yet authoritative to show your industry leading expertise. Why should people give you their business? The answers will be found between the lines of your text. Just remember that readers detect bad writing quickly and may go elsewhere if you seem to come off as unprofessional.

Focus on Authority

Sure, a website that looks flashy and professional is always a plus. No disputing that. However, if you’re all flash and no substance, you’ll stick out like a sore thumb. In order to be effective, you have to look good AND say something meaningful to comply with powerful guidelines like Google Panda. Keyword use as part of traditional SEO efforts is still important, but nowadays there is a much greater emphasis placed on quality content with a heavy focus on authority, says Entrepreneur. Fresh content with no duplication is the name of the game. Google will penalize you if you keep regurgitating the same sub-par content.

 

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So How Do You Do It?

Now that you know how critical quality content is, here are some tips to incorporating such content into your website:

  • Research your audience: what do they want to see? Are they highly educated and crave white papers and research papers to back up your offerings? Are they more interested in saving money with coupons and specials?
  • Be unique in what you offer: don’t be like everyone else. How do you stand out? Are you the most affordable provider of your product or service? Do you focus on high quality? Do you have a service or product that no one else has?
  • Produce well-written content that’s fresh, relevant and updated: hiring a professional for this task is highly recommended.
  • Share content on social media platforms: get the word out there and engage with your customers on an organic level. Ask questions, post polls, get feedback and respond in a timely manner.

You can’t tackle all this alone. You’re a busy professional who’s trying to build a business. Quality content takes time — definitely not something that happens overnight. Even if you have the industry expertise and background to share your knowledge with others, you still may not have the time to create compelling content that’s been researched and optimized. The formula is simple really: if your potential customers find your content credible and relevant to what they want at this moment in time, they will seek further interaction with you.

Want to learn more? Call us at Up and Social today, your premier Boston web design and digital marketing agency specializing in creative website designs and custom social media marketing plans. We can help you optimize your website through the use of powerful content custom designed to get noticed.