Email Marketing & Lead Nurturing
Email marketing and lead nurturing for businesses should still be a vital part of your overall marketing strategy. As a customized regular feature that can be sent right to the inbox of prospective customers, you have the power to share information, encourage action and top of mind. However, what you say in the email – and more specifically what your headline is — will determine who opens it. You need a subject line that compels the reader to open that email, whether on a laptop or a smartphone.
Do you really have the time to create email content that will pass spam filters? Are you an expert on sending emails that look great on desktops and mobile devices? If you answered no, then rely on a team of experts who do this every single day and are trained in the latest techniques to lure in prospective customers or clients via carefully crafted emails.
Look at it from your potential customers perspective: they’re getting bombarded with countless spam messages a day in their inbox. How do you cut through all the clutter and reach your audience? You have to offer a clear value to your patients that compels them to open the email. Once in the body of the email, you need to entice the reader to go further. This is a precarious situation to be in and one that requires careful attention to detail.