Up And Social Helps Fitness Company Redesign Website

Up and Social is honored to work with Infinity Fitness Center in support of their digital marketing goals.  One of our latest achievements with Infinity Fitness Center is the launching of their newest website, InfinityFitnessCenter.com.

The cutting-edge look of this new website we’ve developed utilizes brilliant, eye-catching colors and a responsive design to convey the professionalism and modern programs their members enjoy.

Infinity Fitness is a private, locally-owned and operated club serving Boston’s North Shore. They offer a premier wellness center, a welcoming atmosphere and a member experience that is second to none.  A quick walkthrough of Infinity’s fitness center will showcase their spotless facilities, high quality equipment, tailored programs, engaged members and the friendliest, most helpful staff anywhere.  Infinity provides a full range of fitness choices and wellness pursuits in a refined yet energized environment.  But what truly sets Infinity Fitness apart is the unique bond people develop through membership, both to the Club and with fellow members – you are not just a number there.


With such an important focus Infinity Fitness has on hospitality and community, our goal with the launching of their new website was simple – to develop an online presence that would convey a sense of togetherness, community, and strength. Additionally, we wanted this website to meet their immediate goals as well as today’s industry standards.

Consequently, we developed a new website to accomplish three things:

  1. Convey Infinity’s fitness principles.
  2. Provide in-depth information for a number of different audiences.
  3. Ensure a high quality user experience.

We used bold colors, imagery, and tone to enhance Infinity Fitness’ image and convey its fitness principles – strong, professional and encouraging. The navigation of the website seamlessly provides detailed information for both current members and those who might be interested in joining as well as an online presence that is organized through a user-friendly interface allowing for easy navigation.

One of the features we’re really happy about is the mobile responsive format that makes it easier for people to navigate through the website with a mobile device. The top and bottom menus also allow for easy navigation throughout the site. Lastly, the organization and simplicity of the site layout provides an excellent user experience.

The website provides real testimonials from clients and detailed information about every class offered at the fitness center. Features of the new website include a full schedule of fitness classes, current specials on offer for newcomers, referral options, as well as information about all trainers, and a wealth of knowledge including fitness tips provided through a blog. For example, see the latest blog post about making time for the gym.

Be on the lookout for latest updates, news and specials on their new website. It is live and we’re looking forward to your feedback.


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