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Web design is extremely important to your business. Your website is one of the first impressions people are going to get of your business, so if your site looks generic and it’s not user friendly, you’re going to lose a lot of potential clients. As such, it’s important that you know exactly what to do to enhance your site, or you hire a web design agency to do this for you. Either way, in this article, we’re going to be looking at a few of the things you’ve got to do if you want to have a well designed website. Keep reading to find out more. Advanced Guide to Web Design

The Advanced Guide to Web Design

Site Speed Must Be A Priority

The first thing that we’re going to look at is your site speed. If you have a poorly designed website, it’s going to be overcrowded and take forever to load. We know that you want to get your information across to your clients, but you need to do this strategically. On average, a user will spend about 2 seconds waiting for a page to load before they move on to the next one and give up with yours entirely. That means that your site needs to load within these 2 seconds, but make it quicker if you can. It’s also important that you remember to do this for mobile devices as well, seeing as this is where a lot of people will access your site from.

Your web design has a lot to do with your site speed. If you’re clogging it with large files like videos and images that don’t have much purpose, you need to get rid of them as soon as possible. Pictures and videos can enhance your website when they are strategically placed, so keep an eye on this.

Use Hick’s Law

The basics of Hick’s Law states that the more choices someone has, the longer they are going to take to make a decision. So, you need to use this to your advantage and offer less but more focused options. The more options you give someone, the harder the choice becomes to make, and often the user won’t end up making a purchase at all because they’re not sure which product they should choose.Advanced Guide to Web Design

So, when it comes to your website, how can you actually apply this? Well, the first thing is that you should reduce the number of menu items. Try to stick to one goal per page and make it clear what this is. Use one call to action rather than trying to get the user to do a number of different things at the same time because they will be more likely to follow. You should also make sure that you only have site buttons linking to social media pages that you are active on as well. Of course, there are many more things that you can do to make your website simpler, but these are just a few examples.

Make Sure All Of The Links Work

Every single link on your website should work. Why would users waste time clicking on any other link on the site if one hasn’t worked? The short answer is they won’t, so you’ve got to ensure that everything leads to where it is supposed to be. For example, you shouldn’t have a link to another area of your website, and then it doesn’t load. You’re going to lose customers to this faster than you would think.

Ease Of Use

Finally, you’ve got to make sure that your site is easy to use. Essentially, you want your users to be able to get to what they are looking for in three clicks. Nobody wants to sit there and spend hours trying to figure out their way around a website that is more like a maze than anything else, so keep this in mind when you’re designing the site. A professional web design agency will know exactly how to make your business site engaging, while simple which is why you might want to consult one. 

You want your conversion rate to be high, and to do this you’ve got to provide for the user. If they know what they want and they have to search through what feels like thousands of pages to get there, they’re going to find a site that is easier for them to navigate. Advanced Guide to Web Design

We hope that you have found this article helpful, and now know what you’ve got to do if you want your web design to appeal to users. Take this advice, and you should see your conversion rate rise, and your bounce rate decrease.