Although it’s extremely important for all businesses to keep their social media accounts active, there is a right and a wrong way to do so. If you don’t have just the right amount of postings, people will unfollow or unlike your business’ pages, whether it’s because they’re annoyed with too many posts or bored with too few.
Once a Day is Enough
A good rule of thumb to follow is to post once a day from all your accounts. This amount is ideal because it reminds followers about your business without bombarding them with constant posts. It’s important to schedule your daily post for different times of the day. Changing this keeps your accounts interesting and unpredictable.
Post Information That is Relevant to Your Follower
Not every single post needs to be trying to sell something to your follower. It’s important to show followers that you care about them as people and not just as clients or customers. An easy way to do this is to share messages wishing them a happy weekend (or a happy work week!) depending on the day of the week, sharing funny pictures or memes relating to your business, and always posting on holidays throughout the year.
Interact with Your Followers
All rules do have an exception. It’s alright to post more than once a day if some of those posts include responding and interacting with your followers. If someone tweets their satisfaction with your business, it is always a good idea to retweet that message to all of your followers. If someone has a complaint they share on Facebook, responding to it immediately is extremely important.
Timing is everything when it comes to social media. Knowing what to post and when to post it is what can make your social media presence stand out. If you don’t have the time to keep up with all your social media accounts please reach out to Up And Social for your social media marketing needs.