The internet today is a vast sea of information – websites, videos, images, text, and much more. It is also a place where businesses advertise their products, introduce themselves to the world, and try to generate sales leads. But are you really standing out and getting noticed in this vast ocean? Do people relevant to your business really know about you?
The answer to all the above is SEO or Search Engine Optimization. This is a way to optimize your content on the internet to receive maximum visibility when topics related to it are searched about. Local SEO does exactly that, focusing on the area in and around the place where your business is located.
Today, we are going to discuss some benefits of local SEO along with examples.
Increased online visibility means more visitors to your physical store or place of business/manufacturing center.
When individuals read about or see your online content by way of a webpage, they feel curious about and interested in visiting your store premises. Local SEO is a great way to increase foot traffic in your actual store or showroom.
People previously not knowing you can find out about you online.
The internet has tremendous outreach, and barriers of place, time zones, language, etc., all do not matter here. When you use local SEO, you let so many strangers get acquainted with your business or product. In the future, some of the people new to your business might just become its prospective clients.
Online tools help you obtain potential sales leads, more product inquiries, and a boost to your business.
Your overall exposure to all individuals in general manifolds when you use local SEO to enhance online visibility. This has a positive effect on your product inquiries, your potential sales leads, some of whom could be converted into prospective product buyers later on, etc. All of this has an encouraging effect on your sales and, ultimately, profits.
Local SEO helps you concentrate on the local populace – relevant to you.
What is the use of someone living 2000 km away knowing about your product? Unless you can deliver that distance away, such interest is of no use to your business.
On the other hand, when you use local search engine optimization, you generate interest in your products and/or services locally. Your future buyers and clients are in the same area as your business, and there is a greater chance of them wanting to use your product.
It helps with citation building which is important for website ranking and authorization.
Simply put, citation building is building links and is an integral part of local SEO. Under this process, you can link other useful and relevant websites to your website and webpages. You can also add details like address, contact numbers, etc., to your Boston business.
Such citation building makes your content even more relevant to online searchers in Boston; it increases your content’s visibility and makes it high-ranking.
It’s great for online PR:
You don’t just use local SEO for attracting eyeballs and increasing your network traffic. You go a little beyond that, using it to provide relevant information or seek customer insights and feedback. When you post some of the positive feedback and reviews online, you create powerful, positive public relations (PR) that will further solidify your brand image and impact not only in Boston but also across the neighboring areas.
Helps build brand value and trust.
Over a period of time, local SEO helps brands create their own identity, enabling individuals to associate your brand name with value and trust.
Optimization helps you convert leads to potential customers faster.
At the business level, your internet traffic and individuals clicking on your webpages today are sales leads, some of whom will be converted prospective buyers tomorrow.
Boston is a huge, popular city with different kinds of businesses in it – from small mom-and-pop stores to cafés and medium-sized restaurants to even offices of huge multinationals, to name just a few.
Local SEO or search engine optimization in the local area of Boston would help people in this city read about your business as soon as they type in a relevant keyword or search term on search engines like Google and Bing.