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Social media marketing has practically taken the business world by storm. Facebook and Twitter get most of the attention from marketers and the media, but these are far from the only two social networks on the Internet. There are plenty out there, and one that has gotten a lot of attention over the last few years is Pinterest. Pinterest is primarily an image-sharing platform that allows users to create “boards” dedicated to their favorite images and subjects. Naturally, a lot of businesses are using Pinterest for business marketing, with custom strategies. Many businesses have had success with Pinterest despite using a relatively new platform.

If you want to know a little bit more about how businesses use Pinterest, here are just a few examples.

Increasing Brand Authority

One great way that businesses use Pinterest is to increase the authority of their brand. This can be done either by creating insightful posts related to a business or by pinning other posts from authoritative sources. When people see these posts on a Pinterest board, they remember the business and see them as a great source of information.

Increasing Visibility

One of the great things about Pinterest is that a business doesn’t actually need to have a Pinterest account to have a presence on the site. All it takes is for someone to pin a picture of a product, and a business technically is on Pinterest. Savvy marketers often use this to increase their brand’s visibility. It doesn’t take long for a clever image or post to be all over people’s personal Pinterest boards, and as this happens more people are exposed to a brand with almost no effort on the part of the marketer.

Driving Traffic to a Website

Finally, Pinterest posts are great for driving traffic to a website. Much like Twitter and Facebook, a Pinterest image can grab the attention of users and inspire them to check out particular brands. Many Pinterest posts contain links to a business’s website, so what you have is a URL that ends up being shared across possibly hundreds of different Pinterest boards. That provides a lot of exposure, perhaps more than what is generated by any Facebook post.

So in what other ways can your business use Pinterest?

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