The whole point behind having an online presence and a company website is to share information about your product or service. You want to reach as many people as possible, preferably strangers too. But the world wide web is a huge ocean of information and webpages. Certainly, you need to stand above the rest in order to be visible. This is where Search Engine Optimization (SEO) comes in.
SEO uses pertinent keywords and other tools. These ensure that whenever a relevant search is made online, your website is seen first and above the rest. Local SEO is applying the same principle but to a limited area around the place of business. The internet has tremendous outreach and penetration. Moreover, local SEO of all your websites enables all individuals even remotely interested in your products and services to see all your web pages and information therein.
There are many reasons why Boston businesses should all employ local SEO to optimize gains and make their products well-known.
Let’s talk about the more significant ones.
Better user experience on web-connected devices.
Local SEO ensures the audience of all your webpages gets all information relevant to your business in a quick, easy, and hassle-free manner. This includes all important addresses, telephone numbers, and email IDs, along with related photos, videos, and web links.
The above are available in a website configuration that is easily navigated on mobile devices as well as computers and laptops. This is important because in order to be fully interested in your product, the target audience, some of whom are your prospective clients, should have a great user experience.
Local SEO helps generate leads.
Any individual looking up your web page has used a keyword that was part of your online content or closely related to it. This means this individual has a genuine, deep interest in your product or service.
Local SEO helps you generate leads that are authentic. All of whom have some kind of interest or curiosity in your business. Compared to other methods like outbound calls or cold-calling, local SEO and the traffic it generates are more effective. They bring you leads that can be converted into potential buyers later.
With Local SEO, you’ll get higher conversion rates.
Here, by conversion rates, we mean marketing-qualified and sales-qualified leads who could be potential buyers later. As we know, individuals visiting a company website on their mobile devices or computers are ones who have made a specific search. They are obviously interested in the product. With the right marketing and a delightful and simple e-shopping process, most of these individuals can become potential buyers.
Helps in leveraging costs when you have a higher online ranking.
Initially, local SEO needs some expenses and capital going into it. But once your webpages start showing up at the top of relevant searches and attract considerable traffic, page monetization becomes an option for you. As a result, it takes away some of the initial financial cost burdens.
Higher rankings also invite more and more traffic to your website. Likewise, it results in greater inquiries and more scope for lead conversion into a sale –what we have already studied above. As orders pour in, the cost is leveraged against revenue.
It improves foot traffic in your actual locations.
People who visit your online pages and web links are more likely to actually pay a visit to your physical premises. Interest generated online spills over to offline sites and stores too.
It helps you build a brand that people admire and trust.
You don’t just invite more and more people to come to visit your online profiles using local SEO. Also, you do a lot more than that. You derive customer insights, seek out their personal choices and preferences and sometimes also get feedback and reviews.
When people talk good about your brand, and you post the same online, your brand image strengthens. This leads to building trust. Local SEO also helps you advertise extensively using social media.
It works great as a long-term marketing strategy.
The advantages and benefits accruing to a business on account of local SEO may not initially be evident. But in the long run, this definitely helps in establishing a wide customer base. It ensures that everyone locally knows about your product or service.
We are Up and Social. Between Boston web design and creative inbound marketing that includes local SEO, we can offer your brand an online presence that we know will catapult your business to the heights you dream about. Get in touch with us today to know more!