For family law and estate planning firms

Your next client is searching right now. Will they find you?

See exactly where your firm shows up on Google, in the map pack, and inside AI answers like ChatGPT and Perplexity. Then we'll show you what to fix first.

Takes 2 minutes to request. No pressure. No obligation.

The Shift

People aren't picking law firms the way they used to.

Over half of Google searches now end without a click. Prospective clients ask ChatGPT, Perplexity, and Google AI who to call, and hire from the first names they hear. Your rankings, your billboard, and your 22 years of experience don't matter if you're not in that answer.

Most firms have never seen what those tools say about them. The report shows you.

Free Visibility Report

What is included in your Free Visibility Report.

A tailored breakdown of how your firm actually shows up when a prospective client goes looking. Prepared for your practice, your city, and the searches that matter, and delivered in plain English.

Sample pages from an Up And Social visibility report

Sample

Firm visibility overview

Prepared for your firm
Sample dashboard page from a visibility report
Sample competitor comparison spread from a visibility report
01

Google search visibility

Where your firm ranks today for the searches that lead to consultations in your city, and which pages need attention first.

02

Local map pack position

Whether your Google Business Profile is showing up in the local 3-pack, and what the firms above you are doing differently.

03

AI answer engine visibility

What ChatGPT, Perplexity, Google AI, and Gemini surface when someone in your market asks who to call. Most firms have never seen this.

04

Website conversion review

The trust signals, contact paths, and mobile experience prospective clients see before they decide to reach out.

05

Reviews and trust signals

Volume, recency, sentiment, response rate, and the credibility markers that verify your firm to both people and machines.

06

Competitor scorecard

The two or three firms winning your market, what they are doing that you are not, and where the realistic openings sit.

No pressure, no vague scorecard. A clear picture of where your firm stands and what deserves attention first.

Get My Free Visibility Report
Who It's For

Two practice areas. One system built for the stakes.

We work exclusively with family law and estate planning firms because those are the two areas where who a person finds can change the trajectory of their life.

Family Law

Divorce. Custody. Support.

Your clients search in crisis, at midnight, in a parked car. They hire from whoever is visible in that moment. We make sure that's you.

See how we grow these firms
Estate Planning

Wills. Trusts. Probate.

Your biggest competitor is procrastination. When something finally triggers a client to act, you need to be the answer or the tab closes for another three years.

See how we grow these firms
The Growth System

Four layers. One outcome. You become the obvious choice.

Each layer works alone. Stacked, they compound, the same prospect finds you three different ways and arrives already trusting you.

01

Web

The 24/7 intake layer

A site engineered around how a person in a difficult moment actually decides. Fewer distractions, clearer next steps, more consultations booked.

02

Search

Own the map and the machine

Local SEO, Google Business Profile, and the trust signals that get your firm named by Google AI, ChatGPT, and Perplexity.

03

Paid Ads

The this-week pipeline

High-intent search and retargeting for the people ready to hire right now. Every dollar tracked to a call, consult, and case.

04

Digital Growth

Pre-sold consultations

Content and authority-building so prospects walk into consultations already convinced. They negotiate less and refer more.

Proof

Results from firms who stopped waiting.

+312%

Qualified consult calls in 9 months for a Boston family law firm.

#1

Google ranking above Reddit and CNN for a contested-custody term.

18x

Return on ad spend across managed paid campaigns.

Recent Work

Recent websites from our studio.

Every firm we build for gets a site engineered around how their clients actually decide.

Dowley Law, law firm website designed by Up And Social

Estate Planning

Dowley Law

Estate planning practice built around trust, legacy, and a partner-led client experience.

Empire Injury Advocates, law firm website designed by Up And Social

Litigation

Empire Injury Advocates

Editorial, courtroom-serious design for a firm that leads with fight and results.

RI Immigration & Family Law, law firm website designed by Up And Social

Family Law

RI Immigration & Family Law

Bilingual, family-forward site engineered to convert across two very different intents.

Zaheer Law Group, law firm website designed by Up And Social

Full Service

Zaheer Law Group

Full-service firm site with clear practice areas, trust signals, and a single next step.

Advanced Legal Planning, law firm website designed by Up And Social

Estate Planning

Advanced Legal Planning

Medicaid and asset protection positioned as a calm, confident path forward for families.

The Filter

One firm per practice area per market.

We can't rank two divorce attorneys for the same searches in the same city and look either of them in the eye. Same for estate planning. Your visibility report tells you if the slot in your market is still open.

FAQ

What attorneys ask before they request the report.

A plain-English snapshot of where your firm shows up (and where it doesn't) across Google search, the local map pack, and AI answer engines like ChatGPT, Perplexity, and Google AI. We also flag the biggest issues on your website that are quietly costing you consultations.

It's free and there is no catch. If we can help, we'll tell you what a program would look like. If we can't, or your market is already taken, we'll say that too and you'll walk away knowing more about your visibility than most attorneys ever learn.

Two minutes to request. We deliver your report within a few business days along with a short call to walk you through the findings.

Family law and estate planning firms that want more of the right clients, not more impressions. We work with one firm per practice area per market.

You'll get a confirmation, a short intake so we can pull data on your specific market, and a scheduled walkthrough. No sales pressure, no obligation.

See where your firm stands. Then decide.

Two minutes to request. A few business days to deliver. A clear picture of where you're visible, where you're not, and what deserves attention first.

No sales pressure. If we're not the right fit, we'll tell you that too.